MAD RIVER
GLEN COOPERATIVE
STRATEGIC
PLAN REVIEW MEETING
MINUTES
OF MEETING – Final
November 13, 2004
After due notice, a meeting of the Board of
Trustees of the Mad River Glen Cooperative was convened at 8:00 AM
on November
13, 2004 on the 3rd floor of the
Basebox at Mad River Glen Ski Area in Fayston,
Vermont.
Trustees Alan Moats (Board Chair), Jay Appleton, Paul
Finnerty, Rick Moulton, Bill Reynolds, Leigh Michl, Mary Schramke, Deb Steines,
and Jed Kalkstein were present. No
trustees were absent. Also present were
President Jamey Wimble and several
shareholders.
CALL TO ORDER:
Deb Steines, moderator of the Strategic Plan
Review meeting, called the meeting to order at 8 AM.
MISSION
STATEMENT
The board reviewed the revised 2003 Mission
Statement. Other than a split
infinitive, the board was satisfied with the revised Mission Statement.
VISION
STATEMENT
There was an extensive discussion of the items under the
“We will not:” section of the Vision Statement.
A discussion ensued regarding the statement “Construct on mountain
Facilities”. The general consensus of
the board was that this statement applied to the land above the base area. There were conflicting opinions regarding
whether there should be restrictions on new facilities in the base area. It was noted that there are other checks and
balances that address buildings in the base area. It was reaffirmed that construction of new
facilities in the base area would come before the board for approval. The board recommended that the sentence:
“Buildings’ additions and upgrades…”
Be modified to:
“Buildings’ additions, replacements, and upgrades…”
In the “We will not:” section, the board corrected the
typographical error “assemble” to “assembly” and also deleted the word
efficient.
The board discussed whether pricing strategy should be
included in the plan. The general
consensus was that this was a tactical consideration, rather than a strategic
consideration. The board also discussed
the motivation for share ownership. The
consensus of the board that motivation of share ownership should be steward
ship and that we would not encourage “financial buyers”, but owners motivated
to preserve the experience and provide long term capital.
In the Value Statements, in the Our Ownership section, the
board added the bullet:
“is motivated by the desire to fulfill the Co-op Mission
Statement, rather than by personal financial gain.”
There was a lengthy discussion of share sales. Questions included:
·
whether financial sustainability should be
attained through operations alone, or through operations and share sales.
·
whether the ability of shareholders should
redeem their share should be facilitated.
The board did not make changes in these areas of the plan.
OPERATING
ASSUMPTIONS
Two changes to the operating assumptions were made:
·
With respect to “Resources”, “Ski suppliers will
continue to consolidate” was changed to
“Industry consolidation will continue”.
·
With respect to “Business System Influences”,
the bullet “Aging skier population” was added.
MRG STRATEGIC INITIATIVES
The board discussed the status of its 8 Strategic
Initiatives. It was noted that the
“Develop Alternative Sources for Capital Funds” initiative had been
completed. Minor modifications were made
to the wording of several other initiatives.
Employee Job Satisfaction was deleted as an initiative and portions were
added to Values.
The board considered whether to add the issue of the
Single Chair as a strategic initiative.
It was agreed that a new initiative would be added named “Renovate the
Single Chair”. It was also agreed to add
to the “Facility Master Plan” initiative a bullet named “Evaluation of Real
Estate Assets – New House Lots”.
ADJOURNMENT
There was no further business to come before
the board and the meeting adjourned at 12:11
PM.
Respectfully submitted, Leigh Michl
A true record.
ATTEST:
__________________________________________
Leigh
Michl, Secretary
Attachments
a.
Revised Strategic Plan
